Engage in CSR

Corporate Social Responsibility (CSR) has become more and more important in the last decade and many companies are now talking about it. Let's see together what exactly it is, why you should care about it and more importantly what you can do to improve your business activities around CSR.

CSR, in simple terms, refers to the set of actions put in place by a company to have the best possible impact on its environment and society. It is therefore a set of practices put in place to respect ecological and social issues while remaining profitable. The goal is obviously not to harm ourselves by helping others but rather to become aware of the problems that surround us and to think about solutions. 

In the last few years, people started to become aware of the environmental and social problems that we have been facing such as global warming, reduction of natural resources, increase of the population or the extinction of many animal and vegetal species.

Each of us has the role to play in addressing all these problems. It is not only the governments and states that need to be involved but rather all levels: companies, organizations, and citizens.

The challenge is to respond to this global crisis on several levels:

Social justice

Economic progress

Environmental issues

It may appear to be an insurmountable problem, and we, as a company, may believe we are too small to make a difference, but it is actually about treating all stakeholders (employees, suppliers, customers, the local population, etc.) in the most ethical, social, and responsible manner possible, and paying attention to the impact of our economic activities on the planet.

Being involved in CSR issues has also many advantages that can be very profitable for you as a company/business:

It can help you open to new market

Countries and companies can have requirement specifications for the integration of social or environmental standards when they are looking for suppliers. Examples of such requirements include the ESG (Environmental Social Governance) criteria. The higher standards your company/business fits, the bigger market you can strive into.

It can help you boost innovation

By integrating CSR into your business model, you are thinking outside the box, which often leads to product innovation, new services or different ways of managing your company.

It can ensure raw material supplies for your company/business

The supply of certain raw materials may become increasingly complicated in the future due to environmental problems and social crisis. There can also be new legislation about the use of some products. It is therefore important to think about responsible solutions now to ensure more sustainability in the long term and less dependence.

It can improve the image of your company/business

More and more consumers or customers are becoming more aware and sensitive to social and environmental issues, so it is important that companies adapt to these new trends to meet their expectations.

Now that we talk about the benefits, why not look at some of the practices that can be implemented within the company?  

All the measures that we will mention cannot be applied in the same way. It depends strongly on the sector, the country, and also the type of company. 

For example, a restaurant could pay closer attention to its suppliers and waste management, a hotel could choose to renovate and insulate its buildings in order to reduce its energy consumption.

You can decide to train your staff and collaborators on CSR issues, to learn about the best CSR practices in your sector, to promote gender equality in your team.

Another company could offer better working conditions to its interns by paying them.